market segmentation of spa industry

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But how am I supposed to manage that? You ask. Clear signs can be created. Describes variations and trends on the consumer spa experience. This may have seemed like a ton of information at once, so lets condense it to simpler terms. The spa market share growth by the day/club/salon spasegment will be significant during the forecast period.Services offered byThe Mineral Spa include body treatments such as ROYAL RENEWAL ULTIMATE FULL BODY RITUAL, MINERAL PURIFYING RITUAL, HERBAL HYDRATION RITUAL, and other services.It also offers Girls' Day Out packages that include a 60-minute pass to The Retreat, its mineral water therapy zone. Facial steamer. Make sure you have a foolproof spa marketing strategy in place that keeps your customers loyal and helps you reach new clients. Women over the age of 60 often go to spas for social reasons. If you think you should have access to this content, click to contact our support team. And going to the spa offers a relatively easy way to get health benefits compared to the more common arduous practices of diet and exercise. What can I sell at flea market to make money? If a potential client browsed the various different massage services of your spa, your targeted ad could give her a small discount on her next massage. 339 0 obj The Basic Must-Have Salon and Spa Equipment Electric facial chair. As children get older, they may start to visit spas on their own and choose treatments like waxing and hair removal. While the industry continues its explosive growth, it also grows increasingly competitive with customers becoming more demanding and savvy about the spa experience. There is artwork. Sources without a link are only available in print: read the desciptions to see which library the resource is located in and its call number. However, this high competition proves challenging for the new entrants. Although these are all amazing ways to showcase how awesome your business is, do not forget that social media is a great way to communicate with your audience as well. In the modern era, spas are experiencing a new revival where the target market for spas includes men, women and children of all ages. As you can see, you can combine multiple planes of customer segmentation for hyper-targeted marketing. There are four categories for day spas. So without further ado, here are four ways to segment clients at your spa or salon. Men over the age of 40 are more likely to go for health reasons. Be wary, though, that taking inspiration is one thing while blatantly copying another spas campaign or strategy is another. A storage closet or a small bathroom can be converted into an indoor sauna. Third, invest in retargeting ads to convert a site viewer who is on the fence to a customer. Offers yearly market research reports covering UK, Europe, US and International consumer markets for products, markets and demographics. There are tips for setting up a flea market. They are also more likely than older women to get treatments like manicures, pedicures, and facials. Youre probably going to be sending out quite a few offers and marketing content. Instant set-up). Flea market shoppers like purses. 335 0 obj 0 Top 10 Most Important Features of Marketing Automation, Shopify Web Development & Website Customization. @ M*r`sm+kK%iieI!\$Q[yawhpjf$?P\&F(~33 e d u / v i s i o n s)/Rect[230.8867 201.2406 401.9805 212.9594]/StructParent 5/Subtype/Link/Type/Annot>> 340 0 obj Partnering with these sorts of companies will surely increase your spas exposure! Firstly, it makes it possible for the client to view the spa as a retreat from the stresses of the outside world. If you send your customers too many messagesespecially ones that arent relevanttheyre going to stop opening your messages, unsubscribe, or worse, become annoyed with you. You will need to make sure your reviews are relevant to your business at the moment and that they are fairly recent in order to cultivate valuable social proof that your spa is the real deal. Make sure you understand their wants, needs, location, income, and preferred communication and social media styles. Many larger spas also have excellent restaurants. Includes case studies. Are you located in a bigger city or a smaller suburban town? Offer discounts, giveaways, and specials through email marketing. They also offer treatments such as reducing puffiness and dark circles around the eyes. endobj The global spa market is a fragmented market with no single player having a major share. Don't miss out on the opportunity to speak to our analyst and know more insights about this market report. <>/Border[0 0 0]/Contents()/Rect[124.127 613.5 179.0449 624.5]/StructParent 3/Subtype/Link/Type/Annot>> The key is to make sure that your target market is clear and that you offer services that appeal to them. Consider using a rack for clothing. 0000014451 00000 n Moreover, why do we need to set spa with playing soft music? if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-leader-1','ezslot_7',196,'0','0'])};if(typeof __ez_fad_position!='undefined'){__ez_fad_position('div-gpt-ad-amplifyxl_com-leader-1-0')};Women between the ages of 35 and 60 are the most frequent spa customers. Provides information on retail strategies, planning, management, and administration. Sources with a link are available online. During the forecast period, the vendors are expected to introduce more facial, body, and hair spa treatments. endobj When it comes to social strategies for spas, you also want to make sure that you are consistently pushing out fun and interactive content on your social media platforms that speak to your audiences interests. Depending on your specific target market, and the amount of in-person foot traffic your email marketing strategies help you create, you may put this strategy higher or lower on your list of priorities. As for your regulars, not only will you want to make sure they keep coming in at the same rate, but you can also market services to them that they dont generally take advantage of. What is a spa? If you are looking to improve your marketing tactics for your beauty salon or day spa business, youre in the right place! According to Statista, the number of spa visits in the United States increased year-over-year from 2009 till 2019 with over 192 million visiting a spa in 2019 alone. During the forecast period, many vendors are expected to offer innovative day/club/salon spa services. Furthermore, the target market of men going to spas will also increase as more and more men begin to realize the benefits of spa treatments which have traditionally only been appreciated by women. 0000003260 00000 n It is a no-brainer nowadays to incorporate some form of social media as part of your spa marketing strategy. <>stream Why is a refer-a-friend program important for my spa? A destination spa is an expensive service for spas that are just present in a few areas. 0000001508 00000 n If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. Based on the different needs, preferences and socio-demographic characteristics of the four segments spa enthusiasts, high spenders, value seekers and price-sensitive spa-goers spa industry managers could customize their strategies and design different spa services and packages to meet the needs of the four segments. When somebody has indicated they have no interest in waxing, maybe dont send them your your special waxing offer. [334 0 R 335 0 R 336 0 R 337 0 R 338 0 R 339 0 R] That is because they trust the opinions of their family and friends much more than they could an ad or a social media post. 418-434. https://doi.org/10.1108/IJCHM-07-2014-0374, Copyright 2016, Emerald Group Publishing Limited. Consider partnering with companies or people that offer similar services or who are in similar fields such as makeup artists, wedding vendors, influencer networks, or even photographers. Base your customer segmentation off purchasing behavior. endobj There are many different types of spa treatments available but not everyone needs every type of treatment. One way to find out is to simply ask. Certainly, a chunk of your customers will respond, but youll still be left with plenty of blind spots in regard to your customer interests. Its a wide range, but with a shared interest. 337 0 obj Moreover, the report also providesValue Chain Analysis which helps companies gain a competitive advantage in the market. The destination spas. There is a front and center for popular products. Everyone from young to old, working professionals to retirees can enjoy the many benefits of spas and spa treatments. <>/Font<>/ProcSet[/PDF/Text]>>/Rotate 0/StructParents 0/Tabs/S/Type/Page>> Instant set-up). endobj With that said, it is imperative to have a refer-a-friend incentive program. 0000001996 00000 n Why do they call the flea market a flea market? People love to hear what others have to say about a spa service or treatment that have yet to try. Visit emeraldpublishing.com/platformupdate to discover the latest news and updates, Answers to the most commonly asked questions here. Magnifying lamp. Keep items away from the back. <>/Metadata 328 0 R/Outlines 289 0 R/Pages 324 0 R/StructTreeRoot 294 0 R/Type/Catalog/ViewerPreferences<>>> For example, a spa that specializes in skincare might target women who are looking for anti-aging treatments, while a massage therapist might target people who are looking for relief from stress and tension. This compels them to design different ways to attract customers. The spa market is fragmented and the vendors are deployingorganic and inorganic growth strategiesto compete in the market. as many positive customer reviews as you possibly can. Medical spas. When segmenting spa customers based on demographics, we can put them in the following categories: Womens interest in spas and spa treatments changes with age. endobj There are cases that can be used to display and organize items. 345 0 obj This project was supported by a grant funded by the Research Grants Council of the Hong Kong Special Administrative Region, China (Project Number: PolyU 5,423/12H). The target market for spa includes everyone who wants to improve their appearance, feel better about themselves, have a relaxing experience, as well as pamper themselves. Lastly, implement referral-based programs to garner loyal clients, sort through positive customer reviews, and make use of email marketing campaigns where applicable! Our Inbox Preview tool is incredibly useful for checking your email marketing campaign CSS against support in major email clients. <>/Border[0 0 0]/Contents( \n h t t p s : / / s c h o l a r w o r k s . To narrow your market down a bit, factor in average income level and the location. UV light towel warmer. If your spa service is trying to grow its reach on Instagram, creating Instagram Reels is a perfect way to do just that. 0000004603 00000 n 0000007976 00000 n Keep track of how your retargeted ads are doing and how often they attracting customers back to your site. endobj No. Then, tailor your marketing according to these tags. The target market for spa can also be segmented based on the occasion. A customer who visits your spa or salon twice a month versus one who visits twice a year is going to be receptive to different kinds of marketing efforts. Younger children often go to spas with their parents just to enjoy the atmosphere and play in the water. 338 0 obj 28 No. <>/Border[0 0 0]/Contents( V i s i o n s i n L e i s u r e a n d \n B u s i n e s s)/Rect[72.0 650.625 296.0078 669.375]/StructParent 1/Subtype/Link/Type/Annot>> Download sample reportto find additional information about various other market Drivers & Challenges, Didn't Find What You Were Looking For? After going through a long period of decline during the Middle Ages in Europe, spas gained popularity amongst the European elites after the Renaissance. %PDF-1.7 % Often includes foretasted as well as historical data. endobj Each of these segments has different needs, and specialist spas sometimes only cater to a single segment. Think about where your target audience lives. Offer regular free self-care content on your blog. For example, on Instagram, there are tools such as Instagram Polls, Question, and a Link Sticker that can be utilized on the Instagram Story Feature. <>stream If youre in the spa business or are about to get into it, it is important to know who your target market is and what your ideal customer looks like. Get 14 days of the best marketing automation platform totally free (no credit card, no obligation. Retail Management For Spas: The Art & Science of Retail, Meetings, Incentives, Conventions, Events. BRxFPXC 9 vc0f {x The adoption of facial, body, and hair treatments in spas is growing owing to the factors such as acne problems, hair losing problems, growing awareness about beauty, and increasing awareness of wellness services. The thing is, its not always easy to learn what exactly your customer base wants, especially on an individual level. 0000001762 00000 n Theres still plenty of material that that your entire contact-base should see, regardless of how theyve been tagged or segmented. Spas are sprouting all over to cater to different segments of society. They are typically interested in improving their appearance and in anti-aging techniques. Segmenting contacts provides tons of opportunities for highly targeted marketing, which is always going to be more effective than one-size-fits-all boilerplate marketing content. Ask yourself if your goal is to cater to younger or older clients and how much they are willing to spend. Which states have the highest number of businesses? Spa treatments that are popular with this group include massages, body wraps, and facials. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-banner-1','ezslot_2',198,'0','0'])};if(typeof __ez_fad_position!='undefined'){__ez_fad_position('div-gpt-ad-amplifyxl_com-banner-1-0')};As the stresses of modern life continue to grow, so will this market as more and more people become aware of the benefits of spa and spa treatments. There is jewelry. With over 500 specialized analysts, Technavio's report library Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. Get 14 days of the best marketing automation platform totally free (no credit card, no obligation. Only in 2020 did we see a drop in spa visits, which almost certainly can be attributed to the Corona-virus pandemic. There are things to sell at a flea market. 10 Spa Marketing Ideas to Attract Regular Customers Make booking appointments easy. 330 0 obj Identify customers who have made a referral in the past, so that you know which of your contacts are likely to take advantage of a new referral incentive. In fact, the word Spa comes from the town of Spa in the Ardennes forests of Belgium which is famous for its natural springs and the mineral-rich drinking water. Knowing what the people in your target market are interested in, what their concerns are, and also knowing where and how to reach them are all important things to take into account when creating a foolproof marketing strategy for your spa. You can also do a quick search for spa in the search box in the upper-right corner of the database's homepage. You may be able to access teaching notes by logging in via your Emerald profile. Mens interest in spas changes with age as well. When it comes to service-based businesses like spas, referred customers are often to be more loyal than a typical customer. If you have access to a 120v, you can build a sauna from scratch in a basement, garage or attic. There are many treatments that are popular with both genders, such as massages and facials. 333 0 obj This study could help spa professionals to design customized spa products for the distinct segments, and thus retain and attract more spa visitors. There are different signs. The main reason for this is that most of the services provided by beauty spas are meant to make women look and feel better about themselves. Customers who are referred by their friends or family are far less likely to switch spas. <<5FAAADE5CDB3B2110A0060BE0335FF7F>]/Prev 665912>> (School of Hotel and Tourism Management, Hong Kong Polytechnic University, Kowloon, Hong Kong), https://doi.org/10.1108/IJCHM-07-2014-0374. International Journal of Contemporary Hospitality Management, Article publication date: 8 February 2016. Once somebody leaves, youre out of sight, dont let yourself become out of mind as well. Creating innovative marketing strategies and messages by the players have become challenging as the market is highly fragmented. NEW YORK, April 26, 2022 /PRNewswire/ --The Spa MarketShare is expected to increase by USD 22.08 billion from 2020 to 2025, atan accelerated CAGR of 6%, according to the recent market study by Technavio. It says chiefly: this is a soothing place of comfort. Segmentation by Type (In-Scope/Out-of-Scope). The target market for the spa industry is primarily women 15 to 65 years of age. Promote testimonials on multiple online platforms. SOyH~r67DPet^R3E2|-jX4N@)^2vH51,b`oYQWE#|;jB93haan,N?A6pZ;x{4#_HjI,n-1/e",8Noo6*XeQY$^wi\{RyC!"tOUPy%=WD[D#4|Cj5PuwWD7K#z#w9Q95. 0000001189 00000 n As repeat customers begin to develop some cadence in their frequency of visits, tag them appropriately. Four customer segments were identified: spa enthusiasts, high spenders, value seekers and price-sensitive spa-goers. So, its no wonder that the target market for spas offering massages and health benefits including relief from pain, stress, anxiety, or tension, is large and growing. Search tip: From the homepage, select Menu Search. For instance, a spa could give a discount to anyone who visits on their birthday. The unorganized nature of the market is another challenge that does not allow the big players to have a strong influence on the total revenue. Please enter a valid email address to continue. Download sampleto gain further insights on the market contribution of various segments. ContactTechnavio ResearchJesse MaidaMedia & Marketing ExecutiveUS: +1 844 364 1100UK: +44 203 893 3200Email: [emailprotected]Website: www.technavio.com/, Cision Distribution 888-776-0942 In addition to improving the appearance of the skin, spa treatments can also help improve mental and physical well-being. Day spas. Not every customer that comes in is going to want a manicure, some want a body exfoliation using salt glows!

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