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The two flavors were released for the summer on April 20th, 2015. Baja Blast was first released in early August 2004, exclusively at Taco Bell locations in the United States. Another review of the Baja Blast Freeze in The Tritoniancalled it "arguably the best drink that has ever been sold at any fast food restaurant.". These two new flavors contained unique tropical flavors with Baja Blast-Esque undertones. The release was accompanied by a promotion that encouraged Canadian Taco Bell fans to dye their hair the drink's signature bright teal color. A third new flavor, Baja Deep Dive, was a mystery flavor available exclusively as a giveaway prize. Color: Essentially the drink was a frozen version of the original soda flavor. Baja Blast Cherry Smash Freeze is a cancelled variant of Baja Blast Freeze. So it comes as no surprise that Mountain Dew decorated a few NASCAR competitors' automobiles with advertisements specific to the Baja Blast. KFC created its own proprietary Mountain Dew drink: Sweet Lightning. Tropical Lime This release also featured Sangrita Blast, an all-new Taco Bell original flavor. The alcoholic beverages are currently available throughoutFlorida,Tennessee, andIowa. That's because it typically gets released in smaller amounts for limited periods of time. The original Mountain Dew was launched in the 1940s and the soda featured lemon and lime flavours. All of the drinks are hard seltzers, meaning you get the fizz of Mountain Dew with the addition of alcohol. From October 17th, 2019 to November 20th, 2019, the Baja Blast Birthday Freeze was released for a limited time. The fountain version contains aspartame, while the packaged version does not. There are 59 grams of sugar in a 16-ounce size, according to Taco Bell. Mountain Dew is not known for being nutritious. The winner of DEWcision 2016 was to be made the next permanent Dew flavor on store shelves. To fill that void, Mountain Dew dropped Baja Island: Summer Room Scents by MTN DEW. Delish reported that users said it smelled like Mountain Dew Baja Blast but didn't taste like it. Mountain Dew Baja Blast is slightly less unhealthy. In a regular 20 ounce bottle of regular Mountain Dew, there are 77 grams of sugar, according to Pepsi. Another seller on Etsy has a single bottle available for $8. Post, share, and discuss all your favorite Mountain Dew memories, experiences, etc! After the discontinuation of underperforming flavors back in 2019, PepsiCo thought to make new flavors exclusive to a franchise without overpacking store shelves, which explains the underperforming flavors. Two less common and newer Mountain Dew flavors within the Baja Blast lineup are Baja Flash and Baja Punch. Somehow, the Taco Bell beverage has stayed with us for years, holding on to its passionate fan base. Following the premiere of the Mountain Dew Baja Blast Freeze, Pepsi finally bottled the product. The Baja Blast is one of many Taco Bell menu itemswhich have a cult following, including the Crunchwrap Supreme, Cinnamon Twists, and Nacho Fries. Despite this release, no 16-ounce cans of Baja Blast were to go alongside the two. Hard Baja Blast was released on February 22, 2022 alongside Original, Black Cherry, and Watermelon, and is currently only available in a handful of states in the US. Pepsihas brought its Mountain Dew Baja Blast products to stores since then, including once the following summer, in 2015. Taco Bell Baja Blast switches up the Mountain Dew formula with a kick of tropical lime flavor that matches the chain's beach atmosphere (via QSR). Similar Flavors: After its first successful retail release in 2014, PepsiCo decided to re-release Baja Blast once again for a limited time for the Summer of 2015. Hydrating Boost Line: Kickstart (Watermelon) Kickstart (Raspberry Citrus) Kickstart (Strawberry Kiwi)Kickstart (Pineapple Orange Mango), 2000s: Mountain Dew MDX Pitch Black II Dew Iced Revolution Supernova Cherry Fusion Flavor 286Flavor 648 Game Fuel (Wild Fruit) Diet Ultra Violet Distortion You can even make your version of Mountain Dew Baja Blast Freeze by adding crushed ice to any of the above recipes. In early December 2018, a zero-sugar variant of Baja Blast returned to Taco Bell restaurants, replacing an underperforming flavor, Spiked (Lemonade) and rebranded under a new name: Baja Blast Zero Sugar. Didnt see anything about Oppenheimer. There were over 30,000 Twitter mentions of the Baja Blast in the three years leading up to the release of the packaged beverage, according to the release. [4][5] The retail release was only available for a limited time. More inedible products inspired by the Taco Bell menu needed to be released. Both cars included the drink's catchphrase, "a tropical lime storm," (via JaySki). Late 2010s: Green Label White Label Spiked (Lemonade) Spiked (Raspberry Lemonade) Game Fuel (Tropical Smash)Game Fuel (Arctic Burst) Holiday Brew VooDEW (2019) Black Label Ice Ice (Cherry) Each can will be 5% alcohol by volume. (via Fast Food Menu Prices). Year(s) Available: The new line of drinks is part of a collaboration between Pepsi and the Boston Beer Company. This remains the only store release of Sangrita Blast, which remained at Taco Bell locations until 2017. The Freezes also weren't that different from the Frutista line of beverages, according to The Tritonian. A national voting session was held for fans to vote on their favorite of the two flavors. The Energy variant released in June 2022. The drink has been a recurring staple of Mountain Dew's retail lineup ever since, frequently releasing as part of their summer lineup. To celebrate it's 10-year anniversary release, a promotion named "Baja or Bust" coincided with the release, which gave fans the opportunity to win Baja Blast-themed prizes. Hopefully, a day like this doesn't come again. Sweet Lightning tastes like honey and peach, unlike the typical citrus flavor of Mountain Dew, according to KFC. The campaign featured wide promotion of both flavors, including advertisements,[13] NASCAR paint schemes[14] and a "Dewggro Crag" event themed around the Nickelodeon game show Guts. Additionally, the drinks come in striking new colors, with Baja Flash being bright yellow, and Baja Punch being bright orange. Do you like Mountain Dew? Diet Mountain Dew has less than one gram of sugar, but aspartame, acesulfame potassium, and sucralose provide the sugary taste instead. In 2018, Pepsi decided to make the drink international. It doesn't appear in any feeds, and anyone with a direct link to it will see a message like this one. However, the only place one could get it was at the "Baja Bungalow," a vacation rental. Mountain Dew is adding a Baja Blast flavor to its line of alcoholic drinks. This version of Mountain Dew seems to be taking a hint from the tradition of sweet tea that typically compliments Southern comfort foods. There are two main versions of the Mountain Dew Baja Blast. [24][25][26] Select locations, branded "Taco Bell Cantina," offered the alcoholic "Mountain Dew Baja Blast Twisted Freeze. Three years later, the brand and production rights were purchased by the PepsiCo company. In August 2019, Baja Blast was released in 24-packs for the first time as a limited-time Sam's Club exclusive. The video also highlighted a new promotion, 100 Days of Baja. The Lost Treasures of Baja Island promotion also took place, running until at the end of summer. The old slogan meant to separate the company from its competitors like McDonald's, Burger King, and Wendy's. In the launch, Mountain Dew owner Pepsi didn't seem to be pitting Baja Blast against Sweet Lightningat all. Marketing Dive reported that after creating a bit of buzz online, the original Craigslist post for the Baja Bungalow was "flagged for removal." For Taco Bell, it's not so unusual to have such a popular product. Caffeine Content Hub reported that a small size holds only 72 milligrams of caffeine. As an exclusive beverage, the Baja Blast was introduced as a new item you could only get at Taco Bell. Like the soda, the freeze version of Baja Blast is the only Mountain Dew freeze available exclusively at U.S. and CA Taco Bell restaurants. This DIY one from Copycat calls for six ounces of ice. Locations Available: In the summer of 2021, PepsiCo released two new flavors, Baja Flash and Baja Punch, alongside the 2021 re-release of Baja Blast. One such copycat recipe from 4 Sons 'R' Us calls for three simple ingredients: blue Powerade, Mountain Dew, and any lemon-lime flavored soda. After its release in bottles and cans, it later was confirmed as a permanent flavor in the Canadian lineup. The product came in three flavors: the original, Baja Punch, and Baja Flash. Several leaks confirmed the drink's store release, as well as its release timing. In 2021, Baja Blast's popularity became too much for Taco Bell. It is one of four flavours including original Mountain Dew, black cherry and watermelon. The original soda has maintained its popularity in the 18 years of its existence. The drink is still available in Canada today, according to the menu. Maui Burst [31][32][33][34] The flavor was added to the Mountain Dew Energy line of energy drinks later that year. Little is known about this flavor, but it is generally assumed that it has a champagne-like taste. It has a cherished status that other drive-thru menu items can only hope to obtain. The American release of Baja Blast also had a massive design overhaul, which still has yet updated for the Canadian version, a design unchanged since 2019. Baja Blast Zero Sugar was once again released at retail stores in 2021 as well as 2022. Baja Blast is a Mexican-inspired Tropical Lime flavor of Mountain Dew, and is an ocean-like teal in color. The state is known for its countless beaches. It was put up against Mountain Dew flavor Pitch Black, and fans would vote for their favorite, the winner of which would be kept on store shelves permanently. The company was one of many to be hit by supply chain issues during the second year of the COVID-19 pandemic. According to Hendrick Motorsports, the company has also "wrapped" meaning decorated the exterior of a few different NASCAR vehicles over the years. As a result, Taco Bell customers reported a Mountain Dew Baja Blast drink shortage. This viral TikTok recipe also utilizes Blue Powerade to get the teal color of Baja Blast. While originating as a Taco Bell exclusive flavor, it now receives frequent retail summer releases due to its popularity. That was likely to encourage drive-thru customers to get a drink last minute when they saw the chain offered something they couldn't get anywhere else. In early 2014, after a successful decade of Taco Bell exclusivity, PepsiCo announced Baja Blast was to be released for the first time at retail stores. To do that, Taco Bell and Pepsi would need to create an entirely new beverage. [17][18] As such, Baja Blast was once again discontinued from retailers. In 2016, PepsiCo held DEWcision 2016, a promotion which pitted Baja Blast, returning to store shelves, against Pitch Black, another cult-classic Dew flavor. The drinks are 5 per cent alcohol per volume. Chick-fil-A had trouble with its sauces and KFC had issues sourcing chicken breasts. You should be able to get these at any Taco Bell. The drink was promoted on Twitter, as well as through on-air advertisements featuring Dale Earnhardt Jr.[6], In January 2014, Taco Bell released Mountain Dew Sangrita Blast, a non-alcoholic sangria flavor, as a sister flavor to Baja Blast, along with a diet version of Baja Blast. However, the hardcore members of "DEW Nation" can find them online. It marked the first time a beverage company and a fast-food restaurant have created a proprietary beverage. The brand collaborated with the hair dye company Manic Panic to create the custom color and even opened a couple of pop-up hair salons in Ontario that gave the Taco Bell faithful dye jobs for a limited time. Mountain Dew didn't seem to be satisfied with just the Baja Blast lip balm. Current Status: If things didn't sound strange already, they got even fishier from there. In 2019, Taco Bell began offering a birthday-themed Baja Blast freeze to celebrate the drink's 15th birthday. KFC released Sweet Lightning in 2019, according to Food & Wine. It created an opportunity whether it was asked for or not for fans of the Taco Bell drink to extend their love of the beverage to their skincare routine. Per Eat This, Not That!, it wasn't the only fast-food chain to experience something like this. In the Summer of 2018[3], the Canadian Taco Bell division announced that Baja Blast would become exclusively available at Canadian Taco Bell restaurant locations, making this release of Baja Blast the first time it would get released in a country outside of the United States. The caffeinated citrus-flavored soda comes in a series of flavors as of 2022: Voltage (Blue Raspberry); Live Wire (Orange); Code Red (Cherry); Major Melon (Watermelon); Spark (Raspberry Lemonade); and theTaco Bell-exclusive, Baja Blast (Tropical Lime). Well luckily, plenty of Taco Bell copycat recipes are available online. Additional Mountain Dew flavors such as "Distortion Freeze" and "Typhoon Freeze" would be released later in 2013, though they're not currently available (via Brand Eating). Later, in 2018, Mountain Dew did it again. Mountain Dew Baja Blast is a tropical lime flavored soft drink under the Mountain Dew brand, exclusively distributed at Taco Bell restaurants. Taco Bell (US and Canada)Retail Stores in Canada The Baja Blast would also help to reinforce Taco Bell's "Think Outside the Bun" slogan (which was later replaced by the "Live Ms" motto, per Business Insider). In addition, a medium-sized paper cup has a Baja Blast-inspired design, with a cyan face and an all-black Baja Blast logo in the center. Or maybe are just too lazy to go to Taco Bell? The original Baja Blast is a soda and does not contain alcohol. The Mountain Dew Baja Blast came about in 2004. In December 2013, Taco Bell added a diet variant of Baja Blast to its main menu, titled Diet Baja Blast, along with the new citrus punch-flavored Dew, Sangrita Blast. Earnhardt Jr. ended up using the car to compete in that year's Sprint All-Star Race, according to Hendrick Motorsports. A Taco Bell spokesperson said, "We can't wait for the sea of Baja Blast blue hair that's going to take over Canada!". The first flavor to know is the original. Pepsi described the forefather as "the hugely successful Baja Blast which debuted at KFC's sister restaurant, Taco Bell, nearly a decade-and-a-half ago.". It used a slightly different formula than the fountain version. As of early 2022, Baja Flash and Baja Punch aren't on Taco Bell's drink menu. In The Philippines, Taco Bell released a drink titled. According to CNN, Hard Mtn Dew: Baja Blast, will become the fourth flavor in the lineup, joining original, watermelon, and black cherry. This beverage is meant to taste the same as the original. Press question mark to learn the rest of the keyboard shortcuts. Also, Mountain Dew called it "the most requested flavor among the DEW Nation.". During the beverage launch, Pepsi told CNN Money that "two-thirds of [Taco Bell's] business is generated at the drive-thru." Since the original flavor's launch in 2004, the Baja Blast brand has since expanded to include additional flavors, alcoholic beverages, and energy drinks. The company also mentioned research that proved Taco Bell customers were 1.5 times more likely to drink that particular soda compared with an average consumer. Don't worry that doesn't mean you are necessarily buying sodas released in 2014. Mountain Dew is known for its relationship with professional sports. All were made to mimic the flavor of the three drinks. Promotion of the flavor increased considerably as a result, and the drink's popularity eventually resulted in a retail release in bottles and cans in 2014. Baja Blast was created with the intent to increase drive-thru beverage sales. That means you won't be able to pair one of these with your gordita. Heres the story of the creation of Baja blast by someone who helped make it. Baja Blast was one of many supplies that Taco Bell was running low on in 2021, per Food & Wine. Unlike store-bought Baja Blast cans and bottles, it seems to be less marked-up in online auctions. The Baja Blast logo featured prominently on the front of the vehicle. A logo for Hard Mountain Dew Baja Blast was initially leaked in late 2021, and the flavor was officially announced on Twitter in January 2022. The drink's bright color is supposed to look like the water oof of Baja's coast, though we don't think that the ocean around the peninsula is quite as neon as Baja Blast. Most do-it-yourself recipes for Taco Bell's Baja Blast involve a combination of a blue sports drink and Mountain Dew. Baja Blast is a Franchise Exclusive Mountain Dew flavor available since August 2004 only at Taco Bell restaurants. The Baja Blast name also fits the cuisine, which the company describes as "Mexican-inspired"The flavor is also designed to complement Taco Bell's food. After the successful test release, Baja Blast Freeze was added to the Taco Bell menu permanently on January 31st, 2013. Many new Taco Bell Cantina restaurants have opened in the years since, and the Twisted Freeze has now become a staple menu item. This release consists of the Baja Blast Freeze with a swirl of pia colada-inspired tropical cream. A company representative said, "Our fans have been passionately asking for this cult favourite and we're so excited to give them what they've been craving," (viaPR Newswire). Since 2018, Baja Blast has been a consistently recurring yearly release. ", "A Boozy Baja Blast Is Joining the Hard Mtn Dew Lineup", "Summer of Baja Is Back with New Baja Blast Flavors and a Giveaway", "Mountain Dew Adds New Baja Flash And Baja Punch Flavors As Part Of 'Summer Of Baja' Promotion", "PepsiCo releases two new Mtn Dew Baja Blast flavors", https://en.wikipedia.org/w/index.php?title=Baja_Blast&oldid=1098638534, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 16 July 2022, at 20:08. Baja Blast was an instant hit amongst Taco Bell consumers and Mountain Dew fans alike, leading to a massive cult following in the following years. [35][23], In 2021, Baja Blast was released at retail as part of the "Summer of Baja" promotion, alongside new, "spinoff" flavors. They suspected something was very wrong. It was eventually officially confirmed that it would be rolling out in stores on May 5th, 2014, and remained available for the summer until October that year. [19][20][21][22][23] A zero sugar version was offered starting in 2019. There's also a zero-sugar version of the Baja Blast, but you're bound to run into the same questionable sugar replacement ingredients in this version. Baja Blast was once again rereleased in 2019; however, its standard limited-time summer release window was reduced to make room for another limited-time summer drink, Liberty Brew. To celebrate the 15th anniversary of Mountain Dew Baja Blast, this birthday-themed variant consisted of the Baja Blast Freeze with added candy sprinkles. [22][36][37], In June 2022, Baja Blast's retail release was accompanied with new flavors Baja Gold, a pineapple flavor, and Baja Mango Gem, a mango flavor. In the Summer of 2021, shortly after the American release of Baja Punch and Baja Flash, both flavors were exclusively released in Circle K and Couche Tard convenience stores from late May 2021 to September 2021 in individual 16-ounce King Cans and 12 packs of 16-ounce cans. Per Totally the Bomb, discount retailers like Dollar General or Dollar Tree sold it. Also, the flavor is original. In August 2012, the chain released the Mountain Dew Baja Blast Freeze. In a 2021 press release, Pepsi described the smells contained in these room sprays. The drink's uniquely delicious blend of Mountain Dew and lime flavorings and its vibrant teal hue have helped the Taco Bell product to become a go-to order of diners. In August 2012, select Taco Bell restaurant locations began offering Baja Blast Freeze, an icy Freeze variant of Baja Blast with similar physical properties as the restaurant's pre-existing Frutista Freeze product line. In 2018, Pepsi even pulled a somewhat elaborate prank to tease the return of Baja Blast after a two-year-long hiatus. Diet Baja Blast was later replaced by Orange Citrus Kickstart in 2015. The different color helps reinforce the idea that Baja Blast isn't just regular old Mountain Dew. But social media was more confused. The drink would be making a return to store shelves in the spring of 2020, alongside its zero-sugar variant Baja Blast Zero Sugar. Pepsi and Taco Bell executives were playing golf at a resort on the peninsula, trying to brainstorm ideas for their new soda collaboration. Since at least 2020, Mountain Dew products no longer contain that ingredient, according to USA Today. Upcoming: VooDEW (2022) Fruit Quake, Recharged Line: Kickstart (Blood Orange) Kickstart (Blueberry Pomegranate) On August 19th, 2019, the Dew Drinker Discord leaked details on Baja Blast's 2020 retail release. Related Promotions: One eBay seller is offering up a pack of six for $55. The Boston Beer Company is the brand behind the popular Truly Hard Seltzer brand. Created for, and exclusively sold at, Taco Bell locations, it was a collaboration between the company and Mountain Dew owners PepsiCo. Hard Mountain Dew comes in both 24oz single-serve cans or a 12-pack of 12oz cans and has no caffeine and no added sugar. The Mountain Dew Baja Blast has a particularly epic reputation. You likely won't come across cans or bottles of Baja Blast in stores today. Almost an entire decade after Taco Bell released the Mountain Dew Baja Blast, the company made a big change. If they did, most customers would find Taco Bells closed for in-store dining, but open for drive-thru customers. [1][2] The flavor was heavily promoted at launch with advertising campaigns. The menu item was the first of what would become of a line of similar "Freeze" drinks that remain on the Taco Bell menu to this day. https://www.ranker.com/list/boozy-taco-bell-cantina-drinks/brandon-michaels, https://www.reddit.com/r/mountaindew/comments/ocwdn2/2016_mountain_dew_baja_blast_bubbly_chyea/, https://markets.businessinsider.com/news/stocks/mtn-dew-baja-blast-arrives-at-taco-bell-canada-just-in-time-for-summer-2018-1026562183, Game Fuel Zero (Charged Raspberry Lemonade), Game Fuel Zero (Charged Watermelon Shock), Mountain Dew Energy (Pomegranate Blue Burst), Mountain Dew Energy (Strawberry Melon Spark). On October 30th, 2019, it was confirmed by a Pepsi employee on the Dew Drinker Discord that Baja Blast and its Zero Sugar variant would hit store shelves on March 23rd, 2020, for ten weeks. Press J to jump to the feed. Recipe testers tried many sodas but decided that Mountain Dew was the best base ingredient. In 1940, Tennessee-based beverage bottlers Barney and Ally Hartman created the original formula of Mountain Dew soda. There's a lot of intentional misinformation on there. In its place, a new summer flavor, DEW-S-A, was released. Mountain Dew Wiki is a FANDOM Lifestyle Community. "[27] The "Baja Blast Colada" freeze was offered by Taco Bell in 2021. All the scents were meant to transform interior spaces into beach vibes, "transporting fans to Baja Island and surrounding them with the scintillating scents of a Baja Summer.". The drink was specifically designed to taste best for their Mexican-inspired food. "Baja Flash delivers the flavor you love with a tropical kick of pineapple and coconut, Baja Punch is a twist of punch with hints of orange, cherry, and pineapple," the drink company wrote. Related Flavors: The base color was the Baja Blast's iconic teal hue. One of the mostfamous ones includes theFourthmealadvertising campaign (via QSR). After a few tweaks to the formula by various people, Mountain Dew was launched in 1961. OnInfluenster, tasters wrote, "It has this great tropical flavor with fizz," and is the "best tropical drink ever. Baja Flash is inspired by the popular pineapple-coconut drink Pia Colada, and Baja Punch is a tropical fruit punch flavor, with strong notes of cherry and orange. [3], In 2014, ten years after the drink's original launch, it was released for the first time in a packaged format. The demand was high, and Baja Blast once more released in stores on April 23rd, 2018, and remained available for the summer.

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